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"The one and only"
~ New branding strategy for Holland Casino ~
October 2015
In this project a new brand strategy and innovation portfolio for Holland Casino was developed to help revive its lost brand equity in the gambling and entertainment sector. By utilising the ‘Brand Driven Innovation’ method we designed a new product-service ecosystem; Holland Casino 'The One and Only'.
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BRAND POSITIONING STRATEGY - BRAND IDENTITY
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This project was completed with this positioning poster and short movie.
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Duration
10 weeks, full-time
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Team
This project was done in collaboration with Leroy Huikeshoven, Emma Daanen & Sander van Welsem.
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DISCLAIMER: this assignment was designed in collaboration with the Technical University Delft. The results do not reflect the intentions of the cited brands or of their owners.
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